ZEE - India’s Best Dramebaaz

Success Story

Target Market :

Pan India

Platform :

Missed Call

Objectives :

  • Increase viewership and engagement across all demographics.

Solution :

  • "missed call to vote" concept was introduced during the quarter final week.
  • To qualify a favorite participant to 'Top 6' level one had to give a missed call on the assigned number.

Outcome :

  • Voting mechanism saved the voters cost of Rs. 3/sms.
  • 18 lakh – people voted on daily basis.
  • 12 times more response as compared to premium sms.
  • Campaign analytics enabled zee to ignite the interest in the audience.

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