ZEE - India’s Best Dramebaaz
Target Market :
Increase viewership and engagement across all demographics.
"missed call to vote" concept was introduced during the quarter final week.
To qualify a favorite participant to 'Top 6' level one had to give a missed call on the assigned number.
Voting mechanism saved the voters cost of Rs. 3/sms.
18 lakh – people voted on daily basis.
12 times more response as compared to premium sms.
Campaign analytics enabled zee to ignite the interest in the audience.
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