Stay Ahead Mobile Radio Dial : 1800 – 2672222
Target Market :
Uttar Pradesh & Maharashtra
To spread personal hygiene awareness among females.
To solve queries.
IVR was used to pass a pre- recorded voice, solving basic queries.
The dialer could choose between the episodes of a TV serial.
Through DTMF input as a source of entertainment.
Brand reached out to 12 lakh prospective customers.
Increased in hygiene and product awareness.
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