Pepsodent

Success Story

Platform :

Voice

Target Market :

Bihar, Maharashtra & Andhra Pradesh

Objectives :

  • Induce product purchases.
  • Increase brand awareness.
  • Position Pepsodent as a favorable ‘family care’ product.

Solution :

  • A 30 second voice call was triggered in regional languages – Hindi, Marathi & Telegu.
  • Delivered personalized communications on benefits of oral care.

Outcome :

  • Brand reached out to +20 lakh prospective buyers.
  • Enhanced brand image through points of difference and reasons to believe strategy.

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