Target Market :
Bihar, Maharashtra & Andhra Pradesh
Induce product purchases.
Increase brand awareness.
Position Pepsodent as a favorable ‘family care’ product.
A 30 second voice call was triggered in regional languages – Hindi, Marathi & Telegu.
Delivered personalized communications on benefits of oral care.
Brand reached out to +20 lakh prospective buyers.
Enhanced brand image through points of difference and reasons to believe strategy.
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