LUX

Success Story

Platform :

Voice

Target Market :

Maharashtra, Punjab, Madhya Pradesh, Gujarat, Uttar Pradesh, Uttarakhand.

Objectives :

  • Increase product purchase.

Solution :

  • A 30 second voice call was triggered in regional languages Indore, Marathi, Punjabi, Hindi, Gujarati.
  • Delivered promotional offers in regional languages.

Outcome :

  • Brand reached out to +80 lakh prospective customers.
  • Increased product purchase by 30 – 35%.
  • Personalized appeal of the messages induced customer engagement.
  • Customer satisfaction and loyalty increased.

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