Kinder Joy Dial : 1800 – 2004321
Target Market :
Maharashtra & South Indian Region
To increase Brand Awareness and Brand Recall for Kinder Joy among children and mothers.
An innovative mobile Radio was designed where the user could hear different Disney stories on Mobile.
In 4-5 days of the beginning, the campaign crossed 2500-3000 calls.
The campaign boosted sales that resulted in a total of 2353000 sales.
The total participation received were 6.1 Lakh.
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