DID Little Masters

Success Story

Target Market :

Pan India

Platform :


Objectives :

  • Increase viewer participation and engagement across all demographics.

Solution :

  • Short-code voting was replaced by missed call to vote platform.
  • A unique number was assigned to each participant to voting purpose.

Outcome :

  • Voting mechanism saved the voters cost of Rs.3/sms.
  • 10 crore miscalls were received in 3 shows.
  • 12 times more response as compared to premium sms.
  • The show recorded 6.2 TVR:TAM, Highest till date.
  • The channel grabbed 239 GRP’s in one week.
  • Analytics enabled Zee to garner the interest of audience.

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