DID Little Masters
Target Market :
Increase viewer participation and engagement across all demographics.
Short-code voting was replaced by missed call to vote platform.
A unique number was assigned to each participant to voting purpose.
Voting mechanism saved the voters cost of Rs.3/sms.
10 crore miscalls were received in 3 shows.
12 times more response as compared to premium sms.
The show recorded 6.2 TVR:TAM, Highest till date.
The channel grabbed 239 GRP’s in one week.
Analytics enabled Zee to garner the interest of audience.
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