Mondelez : Vote for Silk-classic, bubbly, caramel

Success Story

Platform :

SMS

Target Market :

Pan India

Objectives :

  • To know about the customer’s preference.
  • To know the current product demand among the customers.

Solution :

  • Each product category has a unique code.
  • It is submitted via SMS by the customer which is counted as its vote.

Outcome :

  • A total of 10 lakh entries were received.
  • Customer preference helped in deciding the product in focus.

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